BBA, or Bachelor of Business Administration, is an undergraduate degree program that focuses on providing students with a solid foundation in business principles and management practices. It is designed to equip students with the knowledge and skills needed to pursue careers in various fields of business, including finance, marketing, human resources, and entrepreneurship.

During a BBA program, students typically study a wide range of subjects related to business management, such as accounting, economics, business law, organizational behavior, marketing, and strategic management. The curriculum often includes both theoretical learning and practical application through case studies, projects, internships, and industry visits.

BBA programs aim to develop students' critical thinking, analytical abilities, problem-solving skills, communication skills, and leadership qualities. By gaining a comprehensive understanding of business concepts and practices, graduates of BBA programs are well-prepared to enter the workforce or pursue further education, such as an MBA (Master of Business Administration) or other specialized master's degrees.

Overall, BBA offers students a valuable opportunity to explore the diverse aspects of the business world and lay a strong foundation for a successful career in business and management.